Turns out the army nailed this already: CI is a crisp, plain-talk statement that appears at the top of every military order, specifying a plan’s goal. The first step is to find the core of your idea. Oh, and watch out for the villains (see footer). Translate the core using the SUCCESs checklist.There are only two steps in making your ideas sticky: Hearing stories acts like a mental flight simulator, preparing us to respond quickly and effectively. We are wired to feel things for people, not for abstractions. Sticky ideas have to carry their own credentials. Speaking concretely is the only way to ensure that your idea will mean the same thing to everyone in your audience. ConcreteĮxplain your ideas in terms of human actions, in terms of sensory information. Engage people’s curiosity over a long period of time by systematically ‘opening gaps’ in their knowledge - and then filling those gaps. To strip an idea down to its core, you must first know what to exclude. The Six Principles of Stickiness: The SUCCESs TemplateĪlmost all sticky ideas share the same six principles: I. So which ideas stick? Ideas that are (1) understandable, (2) memorable, and (3) effective in changing thought or behaviour. The ideas most of us traffic in every day are interesting, but not sensational.
0 Comments
Leave a Reply. |